The unfolding of the COVID-19 pandemic is leading to an unprecedented need for many B2B and B2C companies to changes in how business is being conducted. Traditional in-person live events and larger group gatherings are simply not an option.
Human Interactions Moving into a Virtual Space
Although face-to-face engagements have certain benefits, it is no longer a viable option by most of the companies. Event organizers are forced to become more creative by offering online meeting platforms or webinars allowing exhibitors and attendees to engage with one another virtually.
Be it in the form of a conference, forum, seminar, summit, symposium or trade show, event organizers have found a perfect opportunity to drum up more business by marketing to companies on ways to maximize exposure via offerings of sponsorship, speaking opportunities, and an array of add-on services and promotional programs.
From 3D Exhibit to Practical Business Utilization
When shelter in place was first mandated due to the widespread of the Coronavirus, most companies believed that the situation was only temporary and had thought about creating a virtual exhibit as a makeshift, temporary type of investment.
However, as time goes by and the situation doesn't seem to be abating, companies have begun to think more long-term and realized that they really need to rethink about how to continue to best service, support and engage with their customers - without physically meeting with them.
Internal discussions on such fundamental issues lead companies to finding innovative solutions to address new set of challenges.
There has been an explosion of virtual exhibit design and service providers and some offering turnkey, full-custom service. So why not step up the game and set-up a system in a way that it can be continuously utilized by cross-functional teams globally, in particular the sale and marketing members within the organization.
The experience should be close to being in person allowing for lively communications, multimedia data upload and exchanges and to be done in away that's dynamic and interactive. An on-demand cloud-based platform ensures ease of engagement and that the information is readily available at your fingertips.
The potential seems enormous and there are many good reasons why. Below are some of the usage scenarios. Virtual events is placed as the last item due to obvious reasons:
A 3D Interactive Showroom
Create a company branded virtual demo room or showroom that can be used by internal members worldwide.
Similar to the virtual exhibit concept, the material can be easily updated or modified as needed. Combined with a robust cloud data management system, information and can be quickly identified and retrieved.
Virtual spaces can be compartmentalized into unique sections or categories with virtual demo stations, product displays, videos and supporting material.
Members can quickly customize or converted material for specific needs, such as in sales meetings or for specialized events.
Private Showing
The on-demand platform can be used for customer engagements and meetings.
Although certain demonstrations are better done in person, a virtual platform would allow users to quickly access whatever is needed, and by multiple people, on-the-fly!
Virtual Events / Webinars
To be used for industry-organized virtual events or self-hosted webinars
Event logos and specific branded elements can be used specifically for the occasion and easily added to the platform and relevant material
Similarly, depending on the target market and audience, products and material can be pre-defined, pre-selected and customized accordingly.
Members can be assigned to virtually man the stations during the event date/time, and be available to present and answer questions.
These are just some usage scenarios and goes to show that with a bit of planning and foresight, companies can capitalize on virtual exhibit platforms to service a wider range of needs.
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