sherrychen.com  | integrated marketing | blogger | content creation | web design |  art | design 

A successful product launch should be impactful and memorable, thus the term "Making a Splash!"  In order to achieve the desired results,  it makes sense for companies to create a unified and seamless experience, from brand to function, for their intended audience.

 

Getting the message out requires a well-planned integrated marketing strategy with a blend of activities involving advertising, sales promotion, event participation, PR, direct marketing, and social media marketing.  Working together as a unified force, integrated marketing is a process designed to ensure that all messaging is consistent across all promotional assets and is effectively delivered to the customer.

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Successful Marketing Activation by Getting the Message Out through All of the Right Channels

It's important to identify the methods of delivery and approaches for reaching the target audience.

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• PR and Pre-briefing: It is not simply about drafting a press release and putting it on the web, it is about pre-briefing the industry influencers, including key journalists, analysts, and thought leaders. The reason for doing this is because these are the people with a persuasive voice and a strong following, including your target audiences, and therefore, you want to get these reporters to help tell your story and to make sure that the news you are telling will go the extra mile and be read by people who matter.

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• Blogs: People want relevant, valuable content to speak to their needs. Blogging not only helps to establish the company's brand but also helps to connect the company with its audience and sets it apart from its competition. Blogs provide insights into the current market trends and give more insights into your products/services.  Additionally, blogs can be used to address problems that are plaguing your potential customers and allow you to present unique solutions addressing their pain points. It's now more relevant than ever to build better connections with customers and potential customers through blogs.​

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• Social Media Marketing: Socionext offers not only the opportunity to reach users and drive them to your site — users can also share your sponsored content organically, extending your reach far beyond the original post. Facebook has the most extensive list of services for performance marketers, but other platforms like LinkedIn, Instagram, and Twitter also offer many opportunities to reach new customers.  Social media sites are a great way to reach out to potential audiences. Most of them offer precise demographic targeting where you can set your own spending while getting your message out to the key people.

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• Search Engine Marketing (SEM): Be it B2B or B2C, a website is the first impression the audience sees. The website projects your brand and image. Additionally, it is "ON" 24/7and accessible around the world. Therefore, having the content searchable is vital, which means the web content needs to be tended to and nurtured for optimal effectiveness. Search Engine Optimization (SEO) is crucial such as identifying proper keywords, meta content, and best practices.

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• Performance Marketing (i.e., PPC Ad Campaigns): Certain online publications and search engine companies capitalize on their audience base and user base with intelligence built into certain word searches. It's important to investigate whom you are targeting and what works the best for your ad spending.

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• Electronic Newsletters: Sending out regular emails or electronic newsletters to keep your audience informed of what's new and stay engaged with your brand. 

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• Videos, Podcasts: It was reported that a person's attention span is only several seconds long. The use of quality audio and visual content are powerful mediums to convey your message quickly and effectively.

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• Webinars, Events,  Award Entries and Call for Speakers: There are many ways to promote and remarket your products/services. Various industries and organizations offer event sponsorships, as well as products and presentations to be judged for selection. Leveraging the credibility of known industry organizations helps to elevate your brand reputation.

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To ensure a successful campaign launch, it's essential to understand the goals and objectives by meeting with key stakeholders, defining business objectives, and planning for an effective go-to-market strategy.

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